I led the 3D concept design for SZA’s NOT Beauty brand activation via an agency, taking it from initial pitch to final delivery.
The immersive inflatable installation featured a 20ft lip gloss merch unit, a branded logistics truck, and a fully mapped pop-up experience space.
I handled experiential master planning, provided accurate fixture measurements, 3D printing files, and print-ready graphics, collaborating closely with the project manager and creative director.
